1962: It all begins The name Havaianas is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal known as the Zori, whose soles are made of rice straw. The texture of Havaianas’ rubber soles are like rice grains, one of the many details that make Havaianas unmistakable.
Havaianas hits the road By 1964 practically every worker in Brazil wore a pair. Traveling salesmen in their vintage Volkswagen vans would take Havaianas throughout the countryside cities in Brazil and sell Havaianas directly from their vans. The vans were always greeted with excitement and Havaianas were distributed in simple plastic bags.
Havaianas’ shape is patented
A mistake that worked out Havaianas were traditionally only available in blue and white. However, a production error produced a batch of green Havaianas, which ended up hitting the marketplace. The reaction was so positive that Havaianas seized the opportunity and started producing brown, yellow and black pairs.
It began there, in fashion The 70’s hippie movement of love and peace and purging of your excess materials helped to move Havaianas even further as youngsters and those more political in Brazil joined the movements—wearing Havaianas of course.
Irreverent communication Havaianas innovates its communication and launches a fun, new campaign to bring the brand to life—literally. To reinforce Havaianas’ playful image, a giant sandal over 138 feet and weighing over 4 tons was created to be used in the Havaianas TV commercials. Many different celebrities were featured in the commercial “walking” over the giant Havaianas sandal.
As basic as rice and beans Havaianas officially became a fundamental part of Brazilians’ lives. By this time, millions of pairs of Havaianas were sold each year and Havaianas became already a basic for all Brazilians. In fact, they were even listed by the Brazilian government in a list of fundamental products to control inflation, just like rice and beans.
Everyone wears them. Confirmed! Havaianas are worn by all! Between the anonymous and the famous, everyone wears them. Suddenly, Brazilians were snatching them up in multiple shades for all occasions.
The first print Continuing its momentum in the 90’s, Havaianas launches new styles and their highly coveted printed patterns. Havaianas Floral was launched with hibiscus flowers – the first of many printed Havaianas. Collections such as Fit and Baby were created after this as well. Foi lançada a Havaianas Floral, com flores de hibiscus – a primeira de muitas Havaianas estampadas. Nesse momento foram criadas linha
An explosion of colors The 90’s were a turning point for the brand. The trend of turning the Havaianas white side downwards, leaving the colored part up, created sandals that seemed to have just one color. This was the inspiration for the launch of the Havaianas “Top” style. Initially there were only 8 different shades, now the Havaianas “Top” style is available in over 15 different colors.
Celebrities wear Havaianas Jennifer Aniston, David Beckham, Angelina Jolie
The WHOLE WORLD wears them Now a prized symbol for Brazil, Havaianas begins crossing over to other countries– literally packed into tourists suitcases. While some would take them home as gifts, others would bring them back to sell. And just like that, Havaianas organically began its international expansion.
A foot in fashion Havaianas transcends being a household staple to making its own mark in the world of high fashion. First seen on the runways of the French designer Jean Paul Gaultier show, Havaianas soon begins working with some of the biggest and greatest brands and designers from around the world.
Light in the 2000’s Between the threat of the Millennium bug and anxiety for the year 2000, Havaianas created a special model to mark the occasion. It was the first sandal that glowed in the dark.
More than special: Special Collection The birth of Havaianas Special Collection further marked Havaianas place in the world of high end fashion. The Special Collection Havaianas feature exclusive details such as crystals and metal meshes which are hand-sewn by artisans in Northeast Brazilian. They are truly a unique and sophisticated collection expertly crafted by Brazilian hands.
Hello, Philippinos The Havaianas phenomenon spreads to the Phillipines as well! Once something just for the beach, Havaianas soon becomes a symbol for fun, fashion and casualness in this island country.
Surfing the Indian Ocean Havaianas starts surfing in the Indian Ocean initially at the Mauritius islands. Today, they can be found at any resort in Seychelles, Mayotte and Maldives.
Havaianas Day Casual Fridays take on a new meaning in Brazilian as students from traditional schools in São Paulo protest for the right to wear Havaianas to class. In fact, some offices even instituted Friday’s as Havaianas Day.
For elegant women Arriving on the scene for the first time is the Havaianas “Slim” style. With a thinner and more delicate strap, women everywhere immediately fall in love with this timeless style.
I want to be a part of it, New York…. Havaianas officially launches in the US and permanently opens an office in Soho, NY.
For all of Europe Havaianas opens its headquarters in Spain. Today, it also has offices in Portugal, France, England and Italy.
Inauguration of the Havaianas Flagship Store Havaianas opens a Concept Shop Space in São Paulo’s most infamous shopping destination, Oscar Freire Street. Themed after a Brazilian Mercado market stand, the Flagship Store carries the entire collection of Havaianas as well as exclusive styles.
Missoni <3 Havaianas Havaianas partners with the high-end Italian fashion brand Missoni to create a limited edition collection of flip flops and an espadrille. The partnership is highly successful and the collection immediately sell-out.
In the magical world of Disney Havaianas reveals a magically new fashion collection with Disney with exclusive models featuring beloved Disney characters.